Sony Playstation - Pursuit Force Viral

Client: Sony Playstation

This Sony Playstation funded viral was for new game ‘Pursuit Force’.

It’s been downloaded over 3 million times since it was posted on the web with games fans buzzing about it on message boards and forwarding it on to their friends. Just shows that if you make something original enough then the viral bit will happen, ..er …..virally – and maximise your marketing budget.

Produced by: Louise Laight 
Directed by: Rob Oliver